Last updated: 15 August 2025
1. Introduction
This Cookies Policy (“Policy”) explains how Deal4Wheels Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our websites, mobile apps, members’ portals, chatbots, text messages, emails, phone calls, and all other online or digital services (collectively referred to as our “Platforms”).
Cookies are essential tools that allow us to distinguish you from other users, enhance your browsing experience, improve performance, protect our Platforms against fraud, and help us better understand user behaviour and preferences.
This Policy is issued in accordance with the:
- UK General Data Protection Regulation (UK GDPR)
- Data Protection Act 2018
- Privacy and Electronic Communications Regulations (PECR)
- Guidance from the Information Commissioner’s Office (ICO)
2. What Are Cookies?
Cookies are small text files placed on your computer, smartphone, or device when you access our Platforms. They:
- Help recognise your device.
- Store preferences and session details.
- Enable secure logins and transactions.
- Collect data on site performance and usage.
Cookies do not give us direct access to your device or personal files.
We may also use related technologies, including:
- Pixels (transparent images that track interactions).
- SDKs (software development kits) in mobile apps.
- Local storage and session storage.
3. Legal Basis for Using Cookies
Under UK GDPR and PECR:
- Strictly necessary cookies are permitted without consent.
- All non-essential cookies (analytics, targeting, performance, advertising, functionality) require your informed consent.
- Consent is gathered via our cookie banner and management tool (CookieYes) and can be withdrawn at any time.
Our lawful bases for processing cookie data include:
- Consent (Article 6(1)(a) UK GDPR) – for analytics, advertising, targeting, and functionality cookies.
- Legitimate Interests (Article 6(1)(f) UK GDPR) – for fraud prevention, security, and platform optimisation (where not overridden by your rights).
- Legal obligation (Article 6(1)(c) UK GDPR) – for maintaining security logs.
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
- Required for the operation of our Platforms.
- Enable security, login sessions, load balancing, and fraud prevention.
- Cannot be switched off.
4.2 Analytical Cookies
- Collect anonymised data about visitors (page views, navigation, referral sources).
- Help us improve usability and performance.
4.3 Performance Cookies
- Measure technical performance (loading times, errors, responsiveness).
- Used to test and optimise website features and adverts.
4.4 Functionality Cookies
- Recognise returning users.
- Store language, region, and preference settings.
4.5 Targeting Cookies
- Track visits and user interests.
- Deliver personalised content and advertising.
4.6 Advertising Cookies
- Set by third parties (e.g., Google, Meta, TikTok).
- Track browsing across sites and devices for targeted advertising.
4.7 Other/Unclassified Cookies
- Cookies under review or awaiting categorisation.
5. Why We Use Cookies
We use cookies to:
- Secure our Platforms and protect against fraud.
- Enable login and account functionality.
- Track traffic, visitor journeys, and campaign effectiveness.
- Deliver targeted advertising across Google, Meta, TikTok, and partner networks.
- Improve your user experience by remembering preferences.
- Conduct analytics, auditing, and compliance reporting.
6. Cookie Table
The following are the main cookies used on our Platforms. Full cookie details will be published in table form grouped under: Necessary, Functional, Analytical, Performance, Advertisement, Other.
| Category | Cookie | Duration | Description |
|---|
| Necessary | AWSALBCORS | 7 days | Managed by Amazon Web Services, used for load balancing. |
| Necessary | JSESSIONID | Session | New Relic session tracking. |
| Necessary | cookieyesID | 1 year | Unique identifier for visitor consent (CookieYes). |
| Analytical | _ga | 1 year 1 month 4 days | Google Analytics cookie for unique visitors. |
| Advertisement | _fbp | 3 months | Facebook cookie for targeted ads. |
| Advertisement | _ttp | 3 months | TikTok campaign effectiveness tracker. |
| Other | brand | Never Expires | Used for branding/session tracking. |
7. Duration of Cookies
- Session Cookies – Deleted when you close your browser.
- Persistent Cookies – Remain for a set duration (days, months, or years).
- Never Expire – Stored until you manually clear them.
8. Third-Party Cookies
We work with trusted partners who may set cookies on your device, including:
- Google (Analytics, Ads, DoubleClick, Tag Manager)
- Meta (Facebook/Instagram)
- TikTok Ads
- Microsoft (Clarity, Bing Ads)
- YouTube/Google Video
- Cloudflare (security, load balancing)
- CookieYes (consent management)
These providers may process data outside the UK/EEA (e.g., in the USA). We take steps to ensure data is transferred in compliance with UK GDPR safeguards (standard contractual clauses, adequacy decisions where applicable).
9. Managing Cookies and Consent
You have full control over cookies:
- Accept or reject via our cookie consent banner.
- Update preferences via the CookieYes “Manage Cookies” link at the bottom of our site.
- Block or delete cookies in your browser settings.
Browser guidance:
Note: Blocking cookies may affect site functionality.
10. Withdrawal of Consent
You can withdraw consent at any time by:
- Using the cookie settings tool on our Platforms.
- Changing browser settings.
- Contacting us at support@deal4wheels.co.uk.
Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.
11. Behavioural Advertising
We use third-party advertising companies for online behavioural advertising (OBA). These companies may collect non-personal data (clickstream, device type, ad interactions) to provide targeted ads.
You can learn more and opt out via: www.networkadvertising.org/choices.
12. Data Protection and Privacy
Use of cookies must be read together with our Privacy Policy and Data Protection Policy. These documents explain your rights under UK GDPR, including rights of access, rectification, erasure, restriction, objection, portability, and the right to lodge a complaint with the ICO.
13. Updates to This Policy
We may update this Cookies Policy periodically to reflect changes in law, regulation, or technology. Updates will be published on this page with a new “last updated” date.
